Naot Footwear
The store represents the story behind the brand "Naot" An Israeli Brand since 1942 that launched in one room, workshop on the Kibbutz Neot Mordechai- a communal settlement that typically engages in farming activities.
What the soHo store is intended to do is to bring customers inside the Naot brand, embodying its ethos through the design and showcasing a broader assortment than customers typically see at other retailers.
The store combines balancing heritage with the world of modern retail- has both a retail but also marketing strategy.
The 75 Sqm store features an understated elegance in warm and welcoming neutrals. Wide use is made of natural elements that include wood in combination with vegetation. The shoes are the centerpiece, but they don't overwhelm the space, a delicate balance navigated by visual merchandise.
*The project was done in collaboration with Guy Benbenisty.
store address: 436 W. Broadway, SoHo, NY
Photos by Teva Naot
Link to the article about the store
